It is a fair question to ask before you work with anyone: who actually pays the broker? In most small-business funding deals, the answer is the funder — not you. But the details are worth understanding so there are no surprises.
The Short Answer: The Funder Pays the Broker
In ~90% of small business funding deals, the broker is paid a commission by the funder when the deal closes — the fee is built into the transaction structure, not added on top of your cost as a separate bill. The funder accounts for it in their pricing the same way a mortgage broker is paid by the bank, not the homebuyer.
What this means for you: you can have a broker match your file to the right funders, negotiate offers, structure the deal, and walk you through closing — typically with no direct out-of-pocket fee from you.
How Broker Compensation Actually Works
The broker fee structure varies by product and funder. Typical arrangements:
Merchant Cash Advance / Revenue-Based Financing
Broker commission: typically 5–15% of funded amount, paid by the funder. For a $50K advance, the broker earns $2,500–$7,500. This is baked into the factor rate — not added as a separate charge.
Term Loans
Broker commission: 2–7% of funded amount. Same model — funder pays, you don't see it as a separate line item.
Equipment Financing
Broker commission: 2–5% of equipment cost. Paid by the funder from their margin.
Lines of Credit
Broker commission: 1–3% of initial credit line, often paid as a one-time fee on first draw.
SBA Loans
Broker fees on SBA loans are heavily regulated by the SBA. Brokers must disclose all fees in writing using SBA Form 159. Maximum total broker compensation is capped by the SBA.
Why a Broker Can Still Save You Money
Even though the funder pays the commission, a good broker saves you more than they cost — through three mechanisms:
1. Competition lowers rates
When several funders compete for your deal, the winning funder often offers a better factor rate or longer term than they would for a direct application. The broker creates the competitive pressure.
2. Better product matching
A broker who works with the right funders knows which one fits your specific FICO/revenue profile. Direct application to a single funder often results in a sub-optimal product match.
3. Saved time and protected credit
One application = one preview check. Direct shopping to 5 funders = 5 recorded credit inquiries and 5x the application time. The recorded credit inquiries alone cost you 15–25 FICO points temporarily.
The "Direct vs Broker" Cost Myth
A common misconception: "Going direct must be cheaper because there's no broker commission."
The truth: Direct funder pricing usually isn't materially better than broker pricing for the same funder. Here's why:
- Funders price based on risk, not whether the deal came from a broker. Same factor rate either way.
- Direct funders also pay sales reps internally — that cost is built into their pricing.
- You lose the competition factor when you go direct, often resulting in worse pricing despite "saving" the broker commission.
Most owners who try "direct" first end up paying more because they don't see competing offers.
Apply once. See real offers you qualify for.
Free to apply. Checking your options won't affect your credit score. No fees from you — funders pay our commission.
See What I Qualify For →When You MIGHT Pay a Broker Fee Directly
There are legitimate exceptions:
Consulting-only arrangements
Some brokers operate as fee-for-service consultants — you pay them directly for advice and shopping, independent of any closed deal. Common at higher-end commercial advisory firms. Should be disclosed upfront.
Specialty products
Reverse consolidations, distressed debt workouts, and certain restructuring products may include borrower-paid fees. Should always be disclosed in writing before signing.
SBA loan packaging fees
Some brokers charge borrower-paid fees for SBA loan packaging (limited by SBA regulations).
Reverse mortgage-style structures
Some larger commercial real estate deals have borrower-paid origination fees. Different category from small business funding.
The rule across all of these: any fee paid by you must be disclosed upfront in writing, before you commit. Reputable brokers (and the law) require this.
Red Flags: Predatory Broker Fee Behavior
- "Application fee" charged before reviewing your file. Reputable brokers don't charge to evaluate. Run from any broker demanding payment to apply.
- Vague "service fees" added late in the process. Fees should be disclosed before the funder's offer, not buried in closing documents.
- "Document preparation fees" of $500–$2,000. Often a markup on services that should be free.
- Pressure to sign before you've reviewed full terms. Quality brokers give you time to compare.
- Verbal-only fee disclosure. All fees should be in writing.
- "Guaranteed approval" claims tied to upfront fees. Often used in advance-fee scams.
What to Ask Any Broker Before Starting
Protect yourself with these direct questions:
- "How are you paid on my deal?" Should get a clear answer: "Funder pays commission of X% at closing."
- "Will I owe any fee directly — if yes, how much, and when?" Should be either "no" or a specific dollar amount.
- "How many funders will see my file?" Should be 20+ for a reputable broker, ideally 50+.
- "What's your typical approval rate on files like mine?" Quality brokers know their numbers.
- "Will my credit be pulled when shopping or only after I accept?" Should be preview check during shop, recorded credit inquiry only at final approval.
Get the answers before you sign anything. A reputable broker welcomes these questions.
How The Broker Shop Operates
For full transparency:
- Applying is free. No application fee, ever.
- Shopping your file is free. No fee from you regardless of outcome.
- We're paid by the funder when a deal closes — commission baked into the funder's pricing.
- We disclose how we're paid before you sign any funder offer.
- You see all offers with terms clearly laid out (total payback, term, daily/weekly payment).
- No surprise fees. What you sign is what you owe.
What rules govern commercial loan broker fees?
On SBA loans, broker fees are governed by federal regulation. 13 CFR § 103.5 requires the applicant and the agent to execute a compensation agreement and provide it to SBA, and 13 CFR § 103.4(e) makes it grounds for suspension to charge a fee that bears no "necessary and reasonable relationship to the services actually rendered." Outside the SBA programmes, no equivalent federal cap exists.
The SBA rule has teeth beyond disclosure. Under § 103.5(b), a compensation agreement must provide that where SBA deems the compensation unreasonable, the agent reduces the charge to an amount SBA considers reasonable and refunds the excess to the applicant. The form used to record all of this is SBA Form 159, the Fee Disclosure and Compensation Agreement, which the lender completes and which is signed by the lender, the applicant and the agent. If you are doing an SBA 7(a) or 504 loan and no one has put a Form 159 in front of you, that is a question worth asking before closing.
For the products most small businesses actually use — merchant cash advances, revenue-based financing, term loans and lines of credit — there is no federal fee cap and no federal disclosure form. The closer control is state law: a growing number of states now require commercial financing disclosures that put the total cost of the offer in front of you in a standard format. Our commercial financing disclosure guide covers which states require what, and that disclosure is the document to read before you compare offers on price.
Can a broker be paid by both you and the lender on the same deal?
On an SBA loan, generally no. 13 CFR § 103.4(g) sets out what is often called the "two master" prohibition: acting as both a Lender Service Provider or Referral Agent and a Packager on the same SBA business loan, and taking compensation from both the applicant and the lender for it, is grounds for suspension. A narrow exception exists, and it requires disclosure to both sides.
The principle is worth carrying into non-SBA deals even though the regulation does not reach them, because dual compensation is the structure behind most fee surprises. An intermediary paid by the funder has an incentive to place your file where the commission is best; one paid by you as well has that incentive twice over, and you are unlikely to see either number unless you ask. The question to put directly is not "do you charge a fee" but "who pays you on this deal, how much, and are you being paid by anyone else on it."
Getting a straight answer is not an unreasonable ask, and how it is answered tells you a good deal. A broker who can state the commission structure plainly, before you sign anything, is working the way the SBA's own rules assume an agent should. One who deflects the question is telling you something too.
Is a percentage-of-loan broker fee allowed?
Yes. SBA's own rule states that "a fee based solely on a percentage of a loan or guarantee amount can be reasonable, depending on the circumstances of a case and the services actually rendered." Percentage-based compensation is the industry norm and is not by itself a warning sign. What makes a percentage fee a problem is the absence of matching work, or the absence of disclosure.
That framing is more useful than a rule of thumb about acceptable percentages, because the same number can be reasonable or not depending on what sits behind it. A commission earned by packaging a file, taking it to a wide panel of funders, and negotiating competing offers is doing real work. The same percentage charged for forwarding an application to a single funder is not, and it is the mismatch — not the structure — that § 103.4(e) targets.
On revenue-based products the practical consequence is that you should stop trying to isolate the commission at all. It sits inside the factor rate, so the only comparison that means anything is total payback, term and payment frequency across several real offers for the same file. A file that only ever reaches one funder has no comparison to make, whatever the broker is being paid.
The bottom line: In most funding deals, the funder pays the broker — not you. The competition a broker creates often saves you more than direct shopping would. Always confirm up front exactly how a broker is paid, get any borrower-paid fees in writing, and walk away from anyone charging upfront application fees.
Related: How Brokers Work · Business Loan Brokers · Avoiding Loan Scams
Sources: 13 CFR § 103.5 — How does SBA regulate an Agent's fees and provision of service? · 13 CFR § 103.4 — What is "good cause" for suspension or revocation? · U.S. Small Business Administration — Form 159, Fee Disclosure and Compensation Agreement
