Business funding to launch a new product means matching the financing to the spend: a term loan or equipment financing for one-time production and tooling, and a line of credit for the marketing ramp and inventory as demand builds. The Broker Shop is a funding broker, not a lender - one 2-minute application gets you matched to the lenders whose guidelines you meet so you can compare the strongest offers for your launch.
What kind of funding do you need to launch a product?
A product launch usually has two very different costs, and they call for two different tools. The one-time costs - a first production run, tooling or molds, packaging design, and any equipment to make the product - fit a fixed-amount business term loan or equipment financing, where you borrow a set sum and repay on a schedule you can budget.
The ongoing costs - marketing, ads, restocking inventory as orders come in, and covering the gap before revenue catches up - fit a business line of credit you draw on as you need it and repay as sales land. The classic launch mistake is funding only the production run and forgetting the marketing and inventory ramp that actually turns a product into sales.
How do you fund production and inventory before the first sale?
The hardest part of a launch is that nearly all the spending happens before any revenue arrives. You commit to a production run at a good per-unit cost, pay for tooling and packaging, and start marketing - often weeks or months before the first order ships. That upfront gap is exactly what working capital is for.
A line of credit or working capital funding bridges it: you fund the launch now and repay as the product sells, instead of draining the cash your existing business needs to keep running. If the launch also requires a machine or tooling to produce at scale, financing that equipment separately keeps your working capital free for inventory and marketing.
How do you match the product to the launch?
Start with the spend, then pick the product. Use this quick match:
- First production run or bulk inventory buy: a term loan or working capital for the one-time cost.
- Tooling, molds, or production equipment: equipment financing, where the equipment secures the funding.
- Marketing, ads, and launch campaign: a line of credit you draw and repay as sales come in.
- Restocking as demand grows: a line of credit that revolves with your inventory cycle.
How does The Broker Shop match you to launch funding?
The Broker Shop is a business funding broker, not a lender, so it does not lend its own money - it matches you to the lenders whose guidelines you meet. You submit one application describing your business and your launch, and instead of applying to lenders one at a time, you get matched across a network and compare the strongest offers side by side.
Checking your options won't affect your credit score, the service is free to the applicant, and advertised funding runs from $5,000 to $2 million. If you want to understand the model first, see how a business loan broker works, then start your application when you are ready to compare offers.
See what you qualify for
One 2-minute application is matched to the lenders whose guidelines you meet. It's free, and checking your options won't affect your credit score.
See What I Qualify For →The bottom line: Fund the whole launch, not just the first production run - match a term loan or equipment financing to the build and a line of credit to the marketing and inventory ramp, and one application gets you compared across the lenders whose guidelines you meet.